Join Australia’s largest sushi franchise.

By way of introduction, my name is Damien Blakeney, General Manager at AFC Sushi Australia. I’ve had the pleasure of leading this start-up sushi franchise since we opened our first 3 locations in December 2011.

Despite the inherent challenges of any start-up business, notwithstanding the challenges the franchise sector continually endures, my journey at AFC has been truly refreshing and rewarding.

Franchising is the cornerstone of small business and is all about people working toward a common goal. Results are achieved from understanding those goals. The underlying goal is usually life enrichment.

The team and I share a simple philosophy towards our business, which is ‘always strive to do better’. In other words, never settle on your efforts today but focus on how you can do better tomorrow! We believe this ethos is tantamount to improving everyday lives.

My team and I have not been alone since inception. We’ve always had the support of our US parent entity, especially during the first 3 years when we opened 149 locations.

While the concept of making and serving sushi inside a supermarket was pioneered by our Founder, Mr Ryuji Ishii in the US over 30 years ago, AFC’s rise in Australia could not have been achieved without its strong alliance and partnership with Woolworths Supermarkets.

The unheralded notion of serving hand-crafted, fresh sushi, in-store to thousands and thousands of customers every day is a testament to the success of ‘Supermarket Sushi’ in Australia.

We sincerely hope you find the information available on our website useful and feel inspired to consider a franchise opportunity or perhaps a career at AFC. I encourage you to visit one of our Sushi Izu outlets in a Woolworths near you for a memorable sushi experience!

– Damien Blakeney, General Manager, AFC Sushi Australia