Brian Jang, Eastland & Vermont Franchisee

When did you open or become a Sushi Izu franchisee?
3 August 2015

Why did you choose a Sushi Izu franchise over another franchise?
I am very fortunate to have been working at AFC and was naturally interested in becoming a franchisee. It was the best decision of my life to open my first sushi bar at Vermont.

What are the benefits of owning a franchise over a standalone sushi business?
Despite how hard you work, a standalone sushi bar is likely to fail if customers do not visit. By comparison, the foot traffic in a supermarket allows you the opportunity to increase customer awareness. You must be organised and willing to engage customers. I can speak with confidence that foot traffic is a key strength of this business.

What did you do before starting your Sushi Izu franchise?
I worked as a kitchen hand at a Japanese restaurant.

What is the best aspect of operating your own Sushi Izu franchise?
The profit I earn is determined by how I operate. I will succeed if I make the most of every sale opportunity. This is because all Woolworths customers should be regular sushi customers.

What kind of training and support did you receive?
When sales dropped compared to last year, I was impressed at the support that the AFC Head Office provided me. Our Area Manager visits regularly to identify missed opportunities – refills dumplings, makes a Hoso Roll and cares for customers, even assists with food preparation if I’m behind. I feel so good that AFC is willing to lend a hand when I need it.

What is your favourite menu item to make?
I like making our range of Hybrid Sushi, especially our Rainbow Roll. It looks beautiful and makes me happy. I also like making medium rolls, the rice looks like a donut and makes feel better when done right.

Please share a memorable experience you’ve had during your time as a Sushi Izu franchisee.
I’ll never forget one customer. When I first worked at our Box Hill location, there was one customer who always ordered the same product. It was our Spicy Tuna and Cucumber Roll. She always asked me to add additional Spicy Sauce and Jalapeno.

When the location at Box Hill closed, I met her again at Eastland. She was so pleased to see me and ordered the same. Since first becoming a franchisee at Vermont and now Eastland, customers greet me with pleasure every day. It makes being a franchisee worthwhile!